KEBIJAKAN DAN STRATEGI PEMASARAN

BAB 1 : pengertian Kebijakan dan Strategi Pemasaran
BAB 2 : strategic marketing planning
BAB 3 : mengkaitkan lingkungan dengan Collecting and Analyzing Marketing Information dan Developing Competitive Advantage and Strategic Focus
BAB 4 : mendeferensiasi pasar didasarkan segmentasi, targeting
BAB 5 : Marketing Program (Product Strategy and Pricing Strategy)
BAB 6 : Marketing Program (Supply Chain Strategy and Integrated Marketing Communications)
BAB 7 : brnading dan positioning
BAB 8 : mengkaitkan Digital Marketing Strategy dan Content Marketing Strategy
BAB 9 : Social Media Strategy dan Social Media Channels
BAB 10 : Ethics and Social Responsibility in Marketing Strategy DAN Marketing Implementation and Control